Andrea Steel

Senior Research Specialist

Treasure Earth is pleased to announce the appointment of Andrea Steel as Senior Research Advisor effective 26 September 2020. Andrea is a highly skilled qualitative research professional with a wealth of market research experience both client and agency side, across industry sectors such as FMCG, Retail, Finance, Food and Beverages, Health and Beauty Care, and the Utility and Charitable sector. She is an expert across a broad range of disciplines such as segmentation, advertising and branding, both b2c and b2b, in addition to NPD and concept development and is a member of the AQR and MRS,

She currently runs her own research business as, Andrea Steel Research Ltd, as an Independent Qualitative Researcher and Moderator where she has established her reputation as a competent and dependable researcher and first port of call for qualitative support for quantitative agencies worked for clients including:

GSSTC, The Children’s Commissioner, Crisis, Action for Children, Electricity North West, B&Q, Nature’s Way Foods, Shaw’s, Vanguard, PWC, SSE, Hitachi, CreditLadder, Tabeo, Viagogo, Now TV, Discovery among others.

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Joanna Woodley,

Head of Social Media

Treasure Earth is pleased to announce the appointment of Joanna Woodley as Head of Social Media for the 2021 Care Prize Awards effective 23 September 2020. As a senior consumer marketing professional she brings a wealth of experience across brand marketing and media planning spanning digital, outdoor, print and radio campaigns and where her ticket-driving initiatives achieve record audiences. She has an impressive track record managing teams to drive outstanding growth in mass market events and successfully bringing new events to market with focus on the customer experience through insights and social engagement.

In her  role as Head of Consumer Marketing at PWR Events (now part of IMG) she spent the last 8 years successfully managing premium, large scale events in heritage venues within The Royal Parks and Historic Royal Palaces.

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Jenni Klassen LLB

Board Governance Support Specialist

Treasure Earth is pleased to announce the appointment of Jenni Klassen LLB, Board Governance Support Specialist effective 21 September 2020. Jenni brings a range of specialist skills across governance, due diligence, Company Secretarial, board management and subsidiary management.

She is currently the Deputy Company Secretary at Ernst and Young (EY), one of the ‘big four’ and largest professional services networks in the world and where she supports the Board and all committee functions across governance, best practice, statutory and regulatory legislation and where she is also responsible for the Secretariat function.

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