Caroline Jones

Prize and Awards PR, Media and Communications Specialist

Treasure earth is pleased to announce the appointment of Caroline Jones as Prize and Awards PR, Media and Communications Specialist.

Caroline brings skills and experience from a range of industry sectors specialising in the careful handling of complex and sensitive issues via both traditional media and digital channels, and adeptly managing issues that could impact reputation.

She currently volunteers with the Africa Health Organisation, and also for CAFOD as a Media Advisor. Prior to this she worked as PR Manager for Life and Pensions at Liverpool and Victoria (LV) Financial Services where she created the PR strategy and designed and instituted political and policy positions. She was responsible for writing LV=’s flagship ‘Income Roulette’ report on generational finances, and then delivering the communications plan including PR, social media, direct marketing, and internal communications.

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Andrea Steel

Senior Research Specialist

Treasure Earth is pleased to announce the appointment of Andrea Steel as Senior Research Advisor effective 26 September 2020. Andrea is a highly skilled qualitative research professional with a wealth of market research experience both client and agency side, across industry sectors such as FMCG, Retail, Finance, Food and Beverages, Health and Beauty Care, and the Utility and Charitable sector. She is an expert across a broad range of disciplines such as segmentation, advertising and branding, both b2c and b2b, in addition to NPD and concept development and is a member of the AQR and MRS,

She currently runs her own research business as, Andrea Steel Research Ltd, as an Independent Qualitative Researcher and Moderator where she has established her reputation as a competent and dependable researcher and first port of call for qualitative support for quantitative agencies worked for clients including:

GSSTC, The Children’s Commissioner, Crisis, Action for Children, Electricity North West, B&Q, Nature’s Way Foods, Shaw’s, Vanguard, PWC, SSE, Hitachi, CreditLadder, Tabeo, Viagogo, Now TV, Discovery among others.

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Joanna Woodley,

Head of Social Media

Treasure Earth is pleased to announce the appointment of Joanna Woodley as Head of Social Media for the 2021 Care Prize Awards effective 23 September 2020. As a senior consumer marketing professional she brings a wealth of experience across brand marketing and media planning spanning digital, outdoor, print and radio campaigns and where her ticket-driving initiatives achieve record audiences. She has an impressive track record managing teams to drive outstanding growth in mass market events and successfully bringing new events to market with focus on the customer experience through insights and social engagement.

In her  role as Head of Consumer Marketing at PWR Events (now part of IMG) she spent the last 8 years successfully managing premium, large scale events in heritage venues within The Royal Parks and Historic Royal Palaces.

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