Treasure Earth Prize Team

Treasure Earth appoints Prizes and Awards Campaigns Origination and Documentary Filmmaker

James Lacy

Prizes and Awards Campaigns Origination and Documentary Filmmaker

Treasure Earth is pleased to announce the appointment of James Lacy as Prizes and Awards Campaign Origination and Documentary Filmmaker effective 24 May 2020.

James is a freelance Producer, Director, Creative Writer and Documentary Filmmaker with broad experience across dynamic, creative environments including broadcast, media production and television. He excels at the ideation stage and has a passion for captivating storytelling and compelling narrative to capture the imagination of his audience. Highly conceptual, he lists docu-films, sports events, podcasts, short-form social content to long-form branded films among his range of skills and experience.

James is also an amateur ABAE level 1 England Boxing Coach who volunteers as a boxing coach for youth from underprivileged backgrounds to provide them with an alternative  and a way out of gang culture and street crime.

Combining his dedication and commitment to these young boys and girls with his passion as filmmaker, he has written, cast and directed his own short documentary film about their life experiences, which recently won the best short film at the London Independent Film Festival and is currently up for review by the judging panels of 60 other film festivals around the world.

However James considers his greatest achievement to be the real life outcome when the youth he cast in the leading role and who was one of his boxing protégés who had never acted before, has since been accepted for the National Youth theatre where he is doing a performing arts diploma with a view to attending drama school full time.

James combines his freelance career with a role as Promotional Content and Media Editor at Sky where he manages the promotional content delivery on Sky Entertainment, Sky Movies and Sky Sports channels as well as 3rd Party Companies including Fox, National Geographic, History and CI.  He mediates between Sky Delivery, Sky Editorial and Compliance, and External Clients to manage production and delivery of promotional content, including triage of key media and ad campaigns, coordinating the resolution process across all internal support teams within Sky’s portfolio. His production portfolio includes; Game of Thrones, True Detective, Lucky Man, Flash, Britannia, Discovery of Witches


James has the following qualifications::

Bachelor of Arts, University of East Anglia, Field study Film / Cinema / Video Studies

Level 1 ABAE England Boxing Coach

Level 3 PT qualification

Meisner Acting Technique

PEDS level 3 Personal Training”


The valued skills set that James brings to Treasure Earth complements the existing team perfectly and will play a major role in the success of our creative campaigns for the Prizes and Awards, contributing significantly to the Treasure Earth challenge addressing major global challenges of the 21st century such as global conflict and global warming by championing CSR and humanitarian care and with a special focus on youth.