Ben Bradley, Board Consultant, Brand, Marketing and Sponsorship
Treasure Earth C.I.C. is delighted to announce the appointment of Ben Bradley as Board Consultant, Brand, Marketing and Sponsorship effective 12 September 2018.
Ben brings the benefit of an international career and first class credentials as award-winning international sport and entertainment partnership and marketing leader with 15 years’ experience B2B and B2C from the brand side (Digicel, Vodafone), and the agency side (Octagon, MEC) and as a rights holder with media owner experience (ESI Media).
Ben brings the perfect marketing and sponsorship mix having worked with companies like Digicel Group across the Carribean, Central America and South Pacific as Group Head of Sponsorship and Member of the Group Marketing Senior Leadership team. Major regional sponsorships and broadcast partnerships included: NBA, Tuff Gong (Bob Marley’s label), NRL, FIFA, UEFA and other high-profile partnerships.
At MEC Wavemaker as Business Director and Head of Sport and Entertainment Partnerships he worked with brands such as Lloyds Banking Group, Michelin, Marriott International, Danone brands, EE, Colgate-Palmolive brands and Vodafone.
At Octagen the global award-winning Sponsorship & Experiential Agency as Head of Sponsorship he numbered among his clients the FA England Football team, then at Vodafone New Zealand as Sponsorship Manager he was responsible for the management and activation of extensive sport and music sponsorship portfolios that included NZ Rugby Union, Vodafone X*Air (extreme sports festival), Surfing NZ, and Vodafone NZ Music Awards, Toast Martinborough, Vodafone Homegrown and MTV.
At ESI Media as Head of Media he worked on events such as the ES British Film Awards, the ES Theatre Awards and with sponsors such as Moet and Chandon, Audi, Chopard and Burberry. Ben started his career at New Zealand Trade and Enterprise (NZTE) at the Ministry of Foreign Affairs and Trade leading on agency events including CeBIT, the world’s largest IT trade show held annually in Germany.
Ben holds a BCom/BSc double degree in Marketing, International Business and Psychology from Victoria University Wellington and a Certificate of Distinction from the Institute of Direct and Digital Marketing, London.
Ben has also volunteered as Commercial Consultant to Happy Child, an organisation that champions the rights of the most at risk children and teenagers in the deprived areas of certain parts of the world.
The valued skill set that Ben brings to Treasure Earth C.I.C. complements the existing team perfectly and will contribute greatly to the success of the Paradigm Prizes, to the strategic direction of the company and to the vision of the Treasure Earth challenge addressing major global challenges of the 21st century in areas of peace, climate, CSR and care.