The Signature Nurse’s Prize Sponsorship and Marketing Campaign 2019
- The 2019 Signature Nurse’s Prize
Sponsorship of the Signature Nurse’s Prize is CSR led and builds on the successes of NHS70 celebrating those in the front line of patient care. This is an opportunity for you the sponsor to empower change and shape perception and to play a major role in the critical challenges close to your brand and your heart.
- Empower change and enhance brand value in your CSR commitment to the Prize challenge
- Elevate your brand and CSR profile through a tailored marketing campaign to target markets and niche audiences.
- Embrace thought leadership and inform the debate simply by sponsoring a Prize
The Benefit to our Sponsors and Partners
Be part of the Treasure Earth Challenge and play a major role in the critical causes of the 21st century.
•EMPOWER CHANGE AND SHAPE PERCEPTION through your commitment to CSR in the critical challenges close to your brand.
•BUILD on the success of NHS70 celebrating those in the front line of patient care
•GAIN access to an engaged professional and multi-sector audience
•MAXIMISE YOUR BRAND VISIBILITY during our marketing campaign and Prize Awards
•DIVERSIFY, CULTIVATE AND TARGET new business, new audiences, untapped markets
•ELEVATE BRAND AND CSR PROFILE during our marketing campaign and Prize Awards
The Prize competition and marketing campaign will launch in 2019 and extend beyond the Prize Giving and Awards
Our Signature Nurses Prize marketing campaign will launch in 2019. We shall announce our Prize Ambassador at the launch. Our Ambassador will promote awareness of the causes and the Prizes throughout and beyond the marketing campaign and raise the profile of the Prize Giving and Awards across media outlets. The marketing campaign will include:
· Launch and Announcement of the Signature Nurse’s Prize
· Case studies
· Special PR/ publicity to maximise exposure across media and online platforms
· Speech and announcements during the Prize Giving and Awards
· Announcements of Prize-winners
· Interviews with local, regional and national media
· Print and online profile and attendance at the campaign and awards
· Various activity during the marketing campaign including promotion via Ambassador’s twitter feed
Editorial articles will be posted across:
· National, regional, local print and online
· Consumer lifestyle print and online
· Media placement, inclusive of video content and photography
This content will continue to be available after the Prize Giving and Awards for future placements and publicity. Our digital and offline campaigns are targeted according to sponsor preferences to reach a broad target audience. We will work closely with local, regional and national partners and other key stakeholders to promote the Prize competitions and Awards through their regions and forums, across multi-sector disciplines relevant to the Signature Nurse’s Prize. The marketing campaign continues after the Awards ceremony where we continue to celebrate the winners and highlight our sponsors across custom and targeted media platforms and professional networks.
Sponsorship and Partnership benefits include:
· Niche marketing – sponsor a specific prize category
· Target marketing – your brand reaches your broad target markets
· Networking – develop relationships and market your brand
· Reputation – build credibility and trust through championing the ‘human touch’ in nurse-led professional and personal care
· Loyalty – brand loyalty in support of one of the largest UK bodies of professionals
· Recognition – as advocate of the UK’s largest group of healthcare professionals
· Souvenir – A Signature Prize and Awards programme will be available at the event
Our custom marketing proposition will provide you as our sponsors or partners with a comprehensive portfolio of marketing options from which to choose your tailored marketing campaign to ensure your brand is seen across select and target markets to the audiences of your choice.
In consultation with you we will create parallel and compelling social media campaigns, digital and print campaigns that capitalise on selected niche markets.
Choose from a portfolio of: Print and digital online advertising, niche publications, social media marketing, PR editorial, email marketing, media, press releases, editorial and cause related marketing
In addition, we will post coverage on the website throughout the Prize competition and marketing campaign and the Prize Giving and Awards to highlight our Sponsors, our Partners and our Prize winners and their significant contributions and key achievements towards the Treasure Earth challenge.