Treasure Earth Team

Treasure Earth appoints Creative Producer and Copywriter

Gael McLaughlin

Creative Producer and Copywriter

Treasure Earth is pleased to announce the appointment of Gael McLaughlin as Creative Producer & Copywriter. Gael joins us as part of Claire Heaven’s Prize and Awards campaign team as an experienced freelance cross-channel creative producer and content creator with a broad skill set comprising social media, web, editorial, press & PR and broadcast media.

She brings valuable specialist and transferable skills from the entertainment and technology sectors across digital media, film, television, advertising and publishing and is skilled at managing multiple projects simultaneously and delivering creative briefs to tight deadlines.

Notable brands and organisations for which she has successfully developed and delivered projects include DryRobe, Kodak, Fjallraven, Lloyds Bank, Barclays Bank, Nokia, Volvo, Future Publishing, BT Vision, Channel 4, the BBC, Granada Television, Amazon Studios, Lionsgate, the BFI, Creative Europe and Innovate UK.

While at SkyRise Productions she applied her multi-tasking skills to develop overall strategy and funding while raising sponsorship and co-producing the content. Films include Waterlog for adventurer Alastair Humphries sponsored by DryRobe and 27 Images sponsored by Kodak and Fjallraven.

She has co-created several animated series for children, one of which has recently secured international distribution and she has recently finished writing her first TV drama entitled Madam Samurai with plans to develop more in the future.

Gael is passionate about conservation and volunteers with her local Wildlife Trust and with Whale & Dolphin Conservation UK. Creative projects in this field include working with the Marine Biological Association to develop characters and stories for books and educational materials that will inspire children to become guardians of our oceans.

Gael is currently involved in developing feature articles and a documentary project with international programme The Sedna Epic, an all female polar dive team comprised of ocean explorers, scientists, artists and educators who aim to create citizen scientists in Inuit and Sami communities empowering youth, girls and young women to become the next generation of leaders.

Earlier roles include Development Producer at Nexus Studios, an Oscar-nominated and Grammy and BAFTA award-winning animation company in London. She worked closely with the management team to continue the expansion of a new Original Content department for the company with a remit to both develop and finance film, TV and digital projects.

Successes included a commission from Amazon Studios and an interactive storybook app that took the Number One slot in the App Store. She also raised and then managed just over £400k of seed development funding for film and digital projects from a range of organisations including the British Film Institute, IC Tomorrow and Creative Europe’s MEDIA programme.

Prior to this she worked as a content producer in creative media companies including Future Publishing, Carlson Marketing, The Real Adventure and EMC Consulting.

She has also worked in a variety of freelance film and TV production roles including researching documentaries and entertainment programming for the BBC and Channel 4, as Assistant to the Producer on the feature film Harry Brown and as producer on short films including one funded by the UK Film Council and another for BBC North and Kendal Mountain Film Festival about the joys of Antarctic under-ice diving.

Gael holds the following qualifications:

  • The National Film and Television School
  • Masters in Television Production (Documentary Focus), Manchester College
  • BA Hons in American Studies, Manchester College
  • City & Guilds in Web Design


The valued skills set that Gael brings to Treasure Earth complements the existing team perfectly and will contribute significantly to the creative and campaigning success of the Prize Campaigns and Awards and to the Treasure Earth challenge addressing major global challenges of the 21st century in areas of peace, climate, CSR and humanitarian care.